SalesCoach Pitch Event

This event is generated every time a confirmed pitch is generated in SalesCoach. Pitches are not confirmed in real time and the actual webhook may occur up to an hour after the pitch occurred.

Kind ID: 'salescoach.pitch.created'

The PitchEvent object

Attributes

pitch_idstringRead-onlyOptional

The ID of the pitch.

script_idstringRead-onlyOptional

The ID of the SalesCoach script this pitch was generated on.

camera_idstringRead-onlyOptional

The camera ID where this pitch recorded.

location_idstringRead-onlyOptional

The location ID where this pitch recorded.

start_timestring · date-timeRead-onlyOptional

The start time of the sales interaction.

end_timestring · date-timeRead-onlyOptional

The end time of the sales interaction.

intentnumberRead-onlyOptional

This is score that measures the how likely the customer was interested in making a membership purchase now or at a future date. Currently a score of greater than 30 indicates high intent.

conversionnumberRead-onlyOptional

This is score that measures the how likely a conversion (i.e. purchase of a membership) was made. Currently a score of greater than 30 indicates a conversion.

The PitchEvent object

{
  "pitch_id": "text",
  "script_id": "text",
  "camera_id": "text",
  "location_id": "text",
  "start_time": "2026-03-11T12:19:58.921Z",
  "end_time": "2026-03-11T12:19:58.921Z",
  "intent": 1,
  "conversion": 1
}